If you are a mom, than you've probably heard of Jessica Alba's Honest Company.
Just introduced in Canada a few years ago, the company sells products that are touted as all natural and non-toxic. They have lines of personal care products, household cleaners and baby care items.
The company claims to use sustainable production methods, fair labour practices and has a commitment to social responsibility.
In terms of their products, they offer the following explanation of their efforts to ensure safety:
Our definition of safety
Our Honest approach takes full consideration of potential chronic (long-term) impacts, exposure routes, unique windows of vulnerability and a wide spectrum of potential health impacts including carcinogenicity, teratogenicity, allergenicity, neurotoxicity and more. It’s a lot more to consider and weigh, but we think our children are worth it.
We create meaningful lists.
Some companies play on consumers’ fears by saying they don’t use certain chemicals in their products — even if that type of product never contains it. (For example, some food brands label their chicken “hormone-free” and pop a premium price tag on it when the reality is that ALL chicken is hormone-free because the USDA banned the practice in the 1950s!) You can trust that the Honestly FREE Guarantee you find on each product is a meaningful list specific to that product. Each one is a unique and important list of ingredients that can be found in similar products.
Our list is always growing.
While each product has a unique guarantee, as a company, we keep a master list of ingredients we’ll never consider for use in anything. Period. We confirm, to the best of our knowledge, based on information from our raw material and packaging suppliers and manufacturing partners that our products are Honestly Made Without: phthalates (DEHP, BBP, DBP, DMP, DEP); PVC; formaldehyde carriers; alkylphenols; benzene; TEA (Triethanolamine); MEA (Monoethanolamine); parabens; phosphates; chlorine processing; chlorinated or brominated solvents; ceteareth 20; resorcinol; bronopol; quaternium 15; triclosan; sulfur oxides; organohalides; hexavalent chromium; DMDM hydantoin; organophosphate pesticides; 1,4 - dioxane; SLS/SLES (sodium lauryl/laureth sulfates); optical brighteners; mineral oil; petrolatum; BPA (bisphenol-A); a-chlorotoluene
This is just the short list of hundreds of chemicals that we’ve opted NOT to use in our products. And our list is always growing.
The only exception to this claim (to be perfectly transparent and honest) is that we cannot account for or always eliminate background contamination or cross-contamination. For example, most soils naturally contain trace amounts of arsenic which can then end up in plants grown in the soil. This is standard for all products, no matter who the manufacturer is, but we do our best to proactively find the purest, most unadulterated ingredients.
We’re über-vigilant to the latest science.
We stand behind the safety of our products, but that doesn’t stop us from trying to do better. Every. Single. Day.
You can rest assured that we’re doing our very best to understand every nuance of the complex world of toxicology. We’re hyper-attentive to staying abreast of the latest science, actively consulting with our own internal scientific team, conducting chemical safety profiling, referring to green chemistry reports, adapting to new international standards and examining credible lists of unacceptable ingredients (like the International Chemical Secretariat’s Substitute It Now list). And should any new regulations, studies or real risks become apparent and concerning to us or our community, we quickly assess the data, modify our approach and immediately update our formulation (that’s how we roll)!
I know some people will still find these products too commercialized and not natural 'enough', but I am not one of those people. I don't worry obsessively about toxins. If you want to bath with nothing but organic rose petals, or some gloopy thing you whipped up in your kitchen, go ahead.
Though I've wanted to try these products for a while, I hadn't had a chance yet, so I was thrilled when the company sent me some of them to sample. A generous box arrived with shampoo/body wash, conditioner and bubble bath in three varieties: Sweet Orange Vanilla, Dreamy Lavender, and Apricot Kiss. They also sell unscented for those with sensitive noses.
Little A and I usually shower together so we sampled them together. We both liked them a lot. Little A thought the scents were a little light but I like that they aren't over powering. We both felt the shampoo lathers just enough, and that the conditioner is creamy enough to do its job. Having dry hair, I am particularly choosy about conditioners and this one does the job. Its not as moisturizing as some of the heavy duty ones I've used, but its good enough for humid summer days, so that's saying something.
I have very sensitive skin but neither I nor Little A had any adverse reactions to the products.
Do I recommend these products? Yes, they work well and they give me enough confidence that I am using safe products on myself and my children. They are premium, mind you, so along with that comes a premium price. The line is readily available in drug stores here across Toronto. If the products are not available where you live, you can order them online.
Disclosure: I was sent the products to review but all opinions on this blog are our own.