If you are a mom, than you've probably heard of Jessica Alba's Honest Company. Just introduced in Canada a few years ago, the company sells products that are touted as all natural and non-toxic. They have lines of personal care products, household cleaners and baby care items. The company claims to use sustainable production methods, fair labour practices and has a commitment to social responsibility. In terms of their products, they offer the following explanation of their efforts to ensure safety: Our definition of safety Our Honest approach takes full consideration of potential chronic (long-term) impacts, exposure routes, unique windows of vulnerability and a wide spectrum of potential health impacts including carcinogenicity, teratogenicity, allergenicity, neurotoxicity and more. It’s a lot more to consider and weigh, but we think our children are worth it. We create meaningful lists. Some companies play on consumers’ fears by saying they don’t use certain c...
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