DON'T Nourish the Pockets of Kellogg's

Good morning and welcome to a new week!

What are you having for breakfast today? Hopefully not cereal!!

If there is one food I am actually not sorry my kids have started to reject, its breakfast cereal. I am sure you've read at least one of my rants about cereal: most are like eating a bowl of cookies for breakfast, and even the lower sugar, higher fibre ones often leave you hangry in no time. Studies consistently show that you will have more control over your appetite all day, and more energy, if you eat a high protein breakfast.

So I find it infuriating that so many cereals market themselves as health or diet food. One of the most outrageous ones is Special K. Back when I was a kid there was only the original variety without any added fancy stuff. But even the basic cereal is almost void of any nutrition. So why commercials always showed skinny, perfect-looking women in skimpy bathing suits, I could never understand. Of course, since then Kellogg's has come up with all sorts of other products in the Special K line, including different flavours of the cereal, snack bars, pastries and protein drinks. All of them sugar-filled crap-o-la.

Then I heard they were coming out with a whole new line called "Nourish", which had these cool television ads featuring more realistic, athletic women, playing sports and living life, and telling us to go ahead and shovel in their healthy new product line into our bodies.

"Could they actually be producing something that contains nutritional value?" I asked myself.

Ha! Silly me! A company line Kellogg's? Of course not!

The first time I saw the new products in the grocery store, I ran over and picked up the boxes to read the ingredients. My advice is, eat the box, it is probably healthier!

I don't know what the heck distinguishes this line from any of their others, because it is still crap. For example, look at the ingredient list for the snack bars:

Roasted peanuts, dried cranberries (cranberries, sugar, glycerin, vegetable oil), raisins (raisins, vegetable oil), corn syrup, sugar, roasted almonds, whole grain gluten-free oats, rice flour, dates, fructose, coconut, modified palm oil shortening, salt, vegetable oil, glycerin, calcium carbonate, dextrose, soy lecithin, bht, milk ingredients, soy protein, calcium phosphate, sulphites.

I can assure you, I won't be buying these for my family!

Just a friendly reminder: Don't get swayed by marketing and advertising of food! Read every label and check both the ingredient list, and the nutritional content!!

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